Since we live in the era of super fast internet, most of you must already be aware of the news according to which Apple has finally acquired Shazam, a music recognition app. The app is quite popular with the public and serves you well by recognizing the music playing near you and identifying it for you so that it can be purchased/downloaded. This is not the first time that the Cupertino giant has acquired an app as it took Beats under its hood in 2014 as well. However, the amount they acquired Beats at was seriously humongous and we wonder why would Apple offer just $400 M for an app like Shazam! FYI, Beats was acquired at a price of $3 billion.
What is Shazam and what does it do
Shazam is a London based app which lets users identify any song, movie or TV show from the audio playing around them. The company has not yet specified the way in which it will use the music recognition app but we can just hope that they make a good use of it! Shazam was not the only contestant in this race of getting acquired by Apple since Spotify and Snap were equally fighting for the same. However, the lack of clear communication from Snap (after its listing on New York Stock Exchange) led to the company’s current decision regarding Shazam. Did Spotify drop out due to the low price or was there something else?
However, the Cupertino giant seems to be elated with this acquisition and has expressed its joy in a comment, “We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.” This statement was shared with TechCrunch.
Apple’s probable reason behind acquiring Shazam
Apple has played well since it won’t have to pay for using Shazam’s services when people identify music through it and then go on to purchase it from iTunes. The icing on the cake is that the AR capability of Shazam, which is quite impressive, can be the major focus for the company. The app can even recognize posters, ads, magazines, books and what not, to provide you an accurate identification of their theme (much like a search engine). The app is also capable of launching 3D animations, 360-degree videos, and product visualizations.
So, Apple might use the AR platform of the app in integration with its ARKit and Siri to compete with the much popular Google Lens!
Is Apple planning to shut this app too? We can’t be sure but if it happens, Google Play Music and Spotify will undergo a significant loss. It is used by millions of people and it would be interesting to watch how Apple uses the app in the coming days.
What do you think about this report? Do you think that Apple is planning on competing with Google Lens? Let us know in the comments section below!