Apple has launched its new Apple Arcade game subscription service today at the company’s “Showtime” event. It’s basically a subscription game service for titles that can be installed from the App Store.
The idea behind Apple Arcade is to provide paid games to a wider audience. The App Store is home to nearly 300,000 free and paid games. However, paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. “With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.”
“The App Store is the world’s biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac, and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade.”
Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
Apple Arcade availability
Apple Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS® and tvOS™. Developers interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade.