After a lot of teasing, Apple has finally launched its own video streaming service, called Apple TV+. Apple TV Plus will be ad-free, available on demand, and viewable both online and offline. Apple plans to launch it in over 100 countries sometime this fall, though it did not disclose pricing today.
According to the company, “Apple TV Plus is the new home for the world’s most creative storytellers featuring exclusive original shows, movies, and documentaries.” Apple TV+ will feature a brand new slate of programming from the world’s most celebrated creative artists including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.
“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
Apple TV+ Availability
The pricing and availability for the Apple TV+ video subscription service will be announced later this fall. The new Apple TV app will be coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.