Apple not only had great iPhone X sales in the fourth quarter of 2017, it also sold a record number of Apple smartwatches. A new report from Canalys states that the US-based manufacturer shipped eight million smartwatches in the fourth quarter alone. This is a record number not just for Apple itself but for the whole smartwatch industry. Apple outdid its fourth-quarter sales of 2016 by thirty-two percent to achieve this record.
Up till now, the best smartwatch sales record was held by Fitbit which shipped 6.1 million units in the fourth quarter of 2015. Moreover, sales were up fifty-four percent year on year in 2017 as Apple shipped eighteen million watches beating market projections.
Notably, the Apple Watch series 3 models were selling twice more than the older series 2 models as confirmed by Apple CEO, Tim Cook. The report added that Fitbit and Xiaomi remain Apple’s biggest competitors with a share of twenty percent & twenty-one percent respectively, while Apple held a twenty-three percent share.
Jason Low, the Senior Analyst at Canalys, said, “Apple has won the wearables game. Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.”