As we are aware Gujarat and Himachal Pradesh have their assembly polls round the corner. Facebook has shown them a helping hand, it has teamed up with the offices of the chief electoral officers of the states on Monday to motivate people, to provoke them to participate in the state elections. As a reminder, Facebook will start promoting in people’s news feed on three polling days. The reminder will be set for November 9, December 9, and December 14, this is a step to educate people in Gujarat and Himachal Pradesh about the upcoming elections. It might help them in motivating them to take part in the elections.
A press release about this issue said, “The reminder will help to encourage participation in the upcoming state elections, and will be run in conjunction with the campaign run by the office of the Chief Electoral Officer of Himachal Pradesh and Gujarat to encourage people to vote,”.
As Facebook is a very popular social media website in Himachal Pradesh and Gujarat it will help in motivating people, said Nitin Saluja ( Politics and Government Outreach Manager, Facebook India, South and Central Asia ). They believe that Facebook being such an important tool will help them in motivating their people to come and vote.
For your knowledge, there are 212 million active users on Facebook in India. This decision of promotion voting on Facebook came because around 37 million people had 312 million interactions during the last five state elections.
“There is a two-way conversation happening where people share what they care about, and officials get honest real-time feedback. …I am sure sending out polling day reminders in both the phases will result in a high participation by the community.” says Gujarat’s CEO B B Swain.