Google is planning something special for the Indian market this year. Four senior executives have revealed the company’s plan to take on brands like Samsung in the mid-range mobile segment. The search engine giant is also planning to launch smart and affordable home devices against Amazon. A new laptop called Pixelbook will make the company stand strong against Apple’s growing monopoly in laptops. Alphabet, the parent company of Google is likely to bring a brand new laptop, speakers, smart home devices and a mid-range Pixel for India.
The company will also focus extensively on marketing all their products just like Samsung and Apple. Google organized some meets in Malaysia, UK and the USA recently and these plans were revealed in these meetings. A few Indian retailers were also present, according to these four executives.
A retailer, later on, said, “Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realise the maximum potential of these products.”
However, the PR of Google hasn’t deemed fit to answer any questions as of now. The smart home devices called Google Home and Google Home Mini are likely to arrive by the end of April. These products will also have a well-planned marketing strategy at their disposal. The mid-range Pixel smartphone is speculated to reach the Indian shore by August this year. On the other hand, the flagship Pixel phone is rumoured to be released on Diwali.
Another retailer mentioned that the company will not go for an all-hands-on-board kind of approach. It will focus on giving affordable options to people, create a buzz for its products and build the brand steadily. The Google Home and Google Home Mini can be priced at Rs 9,999 and Rs 4,999, respectively. This way, these devices will fall into the price segment of Amazon’s Echo.
The current Pixel line-up includes a Pixel 2 priced at Rs 40,000 and a Pixel 2 XL which costs near about Rs 70,000. The cost of these smartphones is not an ideal match for a majority of Indian consumers. We can also sense the new mid-range Pixel phone to have an Android One branding which will ensure timely Android updates. Can you imagine an Android One Pixel phone in India?
Apart from this, the company is taking the availability of its products seriously. An executive mentioned, “Their hardware distributor Redington will expand brick-and-mortar distribution reach. Google will also do in-store branding and signage in selected stores, and set up exclusive zones with specially designed fixtures like Apple.”
Google has noticed that the neighbourhood mobile stores are better at selling their devices than mega-stores are. The former has given 36 percent of the total Pixel sales in India, while the online platforms have sold 38 percent of the phones. The mega-stores account for just 26 percent and it would actually be wise to focus on the local retailers, of course.
However, the company hasn’t said anything about its own exclusive stores being opened in the country. A retailer who attended one of the trade meets said, “They said no decision has been taken regarding this. But they certainly want to expand their offline presence since most of the upcoming products require consumer experience.” It is nice to see companies like Alphabet taking an interest in the growing Indian market. Would you like a mid-range phone by Google? Let us know in the comments section below.