Vikas Aggarwal, the general manager of OnePlus India gave us insights about the company in an interview to The Indian Express. He made it quite explicit that the OnePlus 5 will have the same fate as OnePlus 3 handsets.
“So as a company which focuses on the premium segment, we need to make sure our phones compete with the currently available flagships in the market. The OnePlus 5T will do just that, and given this is an extension of the current product line, there was no need for us to raise the price.”
Usually what we have seen in the last two years is that a new flagship model is released for example OnePlus 3 or 5. Then halfway after its launch, the company launches another model with a slight update. This has happened in the case of 3T and 5T. Many other established companies like LG and Samsung also opt the same tactic. Samsung had released “Galaxy S” in the spring season and launched “Note” series in the fall. Similarly, LG did the same it launched the G flagship in the spring and the V flagship in the fall.
This strategy helps in keeping the relevance of the mobile phone in the industry, where people tend to forget about the device after a couple of months. The launch of another mobile keeps them hooked up to the company’s products. So after the launch of the 5T mobile phone, the company has taken the decision to discontinue the OnePlus 5.
“If you look at our previous phone, the OnePlus 3T the last batch was sold out during Diwali and now the product will be discontinued. The same goes for the OnePlus 5, which will also be sold out in some time, and we’ll have only one product” – OnePlus 5T – in the market.
Do you think this is a smart move from the company’s side? Let us know your thoughts in the comment section below.
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