Okay, this came out of nowhere. OPPO, very stealthily, has launched a new sub-brand called Realme. Realme 1 is the first smartphone from this new sub-brand. The Realme 1 will be sold exclusively on Amazon but there is no confirmation yet if it is going to be an online-only device. Obviously, there is no word on the price yet but the phone is strongly rumoured to priced anywhere between Rs 10,000 and Rs 15,000.
While there are no details on the specs yet, we can glean a few titbits from the Amazon page that has gone live already. The phone will have a strong focus on style and quality with a diamond-rear just like the OPPO F7. It will also have only a single camera on the rear supported by a flash module. From the image you can see that the volume rocker is on the right and the power button is on the left.
OPPO is touting the quality of its engineering process and it claims that the Realme 1 has gone through 10,000 drop tests, 10,000 USB tests, and 1,00,000 button tests. And, the company also claims that you will get a guaranteed service of the phone in an hour.
Why has OPPO introduced a new sub-brand in India?
This is probably a question on everyone’s minds. Here’s the thing, OPPO’s immediate competitor Xiaomi has taken the Indian market by a storm. In fact, Xiaomi has managed to reach the pole position in a short span of time. Evidently, Xiaomi’s Redmi series is to be praised for the brand’s phenomenal growth in India.
Now, the Redmi range of phones is known for its insane price-to-performance value proposition. Xiaomi’s Redmi Note 5 and Note 5 Pro range of smartphones have been received well by critics and consumers alike. In fact, now even ASUS has announced a special partnership with Flipkart. It recently introduced the ZenFone Max Pro (M1) smartphone in the country with near similar specs as the Redmi Note 5 Pro. Evidently, all these brands now realise that India is a spec-hungry market first and foremost.
Moreover, OPPO has been steadily losing market share in the country. OPPO is currently the third highest seller of smartphones in the country behind Xiaomi and Samsung, in the number 1 and 2 spots respectively. Undoubtedly, the newly F7 could help revive some of the market share. However, OPPO definitely needs a budget device that can raise the stakes in 2018 once again.
.Let’s wait and watch what happens. Do let us know your thoughts and comments about the new Realme brand in India.