PLAY, a Delhi-based startup, to enter wearable and audio technology market

Two of the most in-demand and growing markets in India right now are the wearable and the audio peripheral market. PLAY, a new Delhi-based startup, seems to understand that very well. In fact, the company is all set to enter both the wearable and audio technology markets here in India with its new line of products. This includes the PLAYFIT and PLAYGO. So, what are these new products all about? Let’s take a look.

PLAY Products – PLAYFIT and PLAYGO features

PLAY will introduce two new product lines in the market – PLAYFIT, and PLAYGO. PLAYFIT will offer a range of best-in-class smartwatches and smart bands, while PLAYGO will introduce next-gen wireless neckbands and headphones. The brand will begin to establish itself in the online marketplaces, to be combined later with a robust offline infrastructure and distribution model.

Commenting on the launch, Sandeep Banga, Founder and CEO, PLAY, said, “As the world evolves, technology is no longer a domain of technical experts but, enthusiasts and everyday consumers. At PLAY, our aim is to bring down those walls and let the consumer experience technology albeit, in the simplistic realms of their own comfort. This is an exciting moment for us as we venture into the connected wearable and audio technology segment in India. As India gradually awakens to a new dawn of a modern digital economy, it offers immense growth potential. We plan to be a part of this digital revolution with singular and unified customer experiences.”

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Varun Mirchandani
varun.mirchandani@u2opiamobile.com

Varun is your go-to guy for everything related to technology. Someone with a keen interest in the Android world, he installs a new custom ROM every week and is always living on the bleeding edge of technology. When not writing for Mr. Phone, you can find him gaming on his beastly gaming rig which is also his prized possession.