Samsung has launched a new digital campaign where it is said to offer a range of new devices to users participating in its #IndiaReadyAction campaign. Where the brand is looking for participants to showcase the side of India haven’t seen before.
What is up for grabs?
With this campaign, the brand is planning to distribute 28 Galaxy A70, 10 Galaxy A80, and 10 Samsung Smart TVs. These products would be handed out to participants whose video is selected. This is a month-long campaign and 7 lucky winners would be selected every week for Galaxy A70 giveaway. While at the end of the campaign, ten lucky winners would be selected for Galaxy A80 and Smart TVs each.
What is Samsung #IndiaReadyAction?
To break stereotypes regarding India being a country where tourist attraction only means Taj Mahal or river Ganga, Food only means spices and curries, entertainment only means Bollywood and Cricket. This is a pure little awareness program created by Samsung in partnership with Instagram.
“At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor-made for them to express themselves,” Ranjivjit Singh, Chief Marketing Officer, Samsung India, said.
What would you have to do to win?
Just take out your smartphone camera and shoot 60 seconds video. Yes, that’s all you have to do in essence. Joining this programme is easy. Follow the steps below.
- Pick a theme to shoot a video. It can be food, entertainment, places, and culture.
- Upload it to your Instagram account. Don’t forget to tag @SamsungIndia and use hashtags like #IndiaReadyAction, #YourCity (Delhi), and #YourTheme (Places).
- Share it with the world. Make sure it’s a public post. Break the stereotypes and showcase India like never before. A real India.
That’s how you’d be able to win the Galaxy A80 which hasn’t been launched in India yet.
As part of the #IndiaReadyAction campaign, Samsung will also be organizing a Consumer Workshop in partnership with Instagram at the iconic Samsung Opera House in Bengaluru on May 17. Where consumers can learn how to create good videos. Consumers across the country can also view the workshop on Facebook from May 18.
Let us know how many of you guys are interested in participating in this campaign. We would love to see our readers break stereotypes about India.