Vivo India today released its first in-display fingerprint sensor smartphone, the X21 at a price of Rs 35,990. The company that has been the talk of the town for Vivo X21 in the country is already working to bring its next flagship smartphone. After losing its market position to the fourth place, the company is gearing up to stir the premium (Above Rs 30,000) smartphone segment. And Vivo Apex could be its solution.
Earlier today, the company unveiled the pricing of its much-awaited handset, the Vivo X21. And here we are after a couple of hours with the news of Vivo Apex release in India. Nipun Marya, Head of marketing, Vivo India, quoted to Beebom, that they would be releasing the Vivo Apex (Aka Vivo Nex) in India, followed by a launch in China. The Vivo Apex release date in India would likely be somewhere by the end of June or early July.
Why is Vivo Apex coming to India sooner?
Vivo couldn’t have chosen the best time to release another flagship smartphone. The premium smartphone segment is hot right now in India, thanks to the likes of OnePlus 6 and Honor 10. The buyers in the Indian mobile market is rapidly moving towards the premium segment. And Vivo is looking to cash that trend to get ahead on the list of top selling smartphone brands.
Talking about the Vivo Apex specifications, the highlight of the device is its unique pop-out selfie camera. It is interesting to note that Vivo might introduce two models of this upcoming smartphone. It was recently discovered Vivo is planning to introduce a premium and a mid-range model. The distinguishable feature between these two models would be a selfie camera. One will sport a pop-out selfie camera and other will house it at a bottom of the chin.
Vivo just might get back its lost market position, if the company aggressively price its upcoming smartphone as it did with X21. If you’re looking to explore a pop-out selfie camera, we suggest you stick around for more details once they’re out.