It’s no secret that Chinese phone makers have invaded the Indian smartphone market and have largely shrunk shares of even the likes of Samsung in the country. Xiaomi’s rapid rise in the last year accelerated by the Redmi Note series has particularly been astounding. While Xioami has managed to surpass Samsung last year, its rise has also cut shares of its own Chinese counterparts.
Counterpoint Research conducted a study of the impact of Xiaomi’s dominance on other Chinese players and here are the numbers. The research shows the share of various smartphone brands in the smartphone segment as of the first quarter of 2018. Xiaomi has managed to more than double its share from last year at 13.1 percent to 31.1 percent. This has given the phone maker the top position usurping Samsung’s share which is 26.2 percent. Another player that has seen rapid growth is Huawei and Honor as per the Counterpoint papers. Although the brand has climbed the ranks fast, its share is now 3.4%, up from 1.4% last year.
Oppo and Vivo have been impacted strongly as the two companies now have a share of 11.4% combined. This is almost half of what the two Xiaomi counterparts had in the first quarter last year totalling a combined 22.9 percent. It is a bit of a surprise to not see OnePlus making the top 5.
As for the state of feature phones, there’s only one clear winner, its Jio. Jio’s aggressive push of the Jio Phone now sees them sit with a massive 35.8 percent share of the market. That’s unparalleled considering they had zero percent share last year. Only Nokia comes close to that achievement. The HMD Global-backed brand has garnered a 7.3% share boosted by the nostalgia factor of the Nokia 8810 in just a single year.
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