Xiaomi, who recently unveiled its latest premium mid-ranger, the Mi A2 in partnership with Google yesterday could be working on introducing a new sub-brand in India. This comes in highlight when Xiaomi’s lead product manager, Jai Mani, shared a tweet with a picture of this new brand called POCO. He seems to be quite excited about this new project and so are we.
Why should you be excited about POCO?
While most of the Xiaomi phones comes under Redmi and Mi monikers, this could be an all new sub-brand that Xiaomi could introduce officially quite soon. Jai has already mentioned that he has been working on it, but not started working on, which means the company has already laid out the foundation of what they’re planning to do with this new brand/moniker.
— Jai Mani (@jaimani) August 9, 2018
The excitement should come because this could be the premium smartphone we have been waiting for Xiaomi to introduce for a long time. While the company itself has the premium smartphone in the form of Mi Mix 2, it is believed that the series wasn’t quite successful in the market. The rumours that Mi 8 won’t come to India, could very well mean a separate India specific premium brand might be on its way.
This is not the first time we heard this name!
Pocophone F1 Specs
To jog up your memory, back in July, a mysterious Xiaomi flagship popped up online, which later got its name, Pocophone F1, as per the tweet shared by Roland Quandt. We already know certain specifications of the phone thanks to Roland. With a Qualcomm Snapdragon 845 SoC, 5.99-inch 2160 x 1080 display, and a pricing below Rs 30,000. Now that a recipe of new premium segment smartphone that OnePlus has been targeting right from its inception.
This means Xiaomi could be finally bringing a solid fight to the Number 1 smartphone maker in the premium segment. OnePlus could lose its newly gained crown by next year. Looking at how aggressive Xiaomi is with its other price segments, we believe the premium smartphone makers should watch out for this brand. For users, it’s an amazing news.